Business Email Signatures - Text & Logo - Our Most Popular Style
Business email signatures typically consist of three primary components - key contact information, company logo, and one or more hyperlinks. Of these, it is generally the logo that drives the layout. Logos can be more-or-less horizontal, squarish / roundish, or vertical. We’ve developed two primary layouts that we generally employ, depending on the shape of the logo.
While we are willing and able to execute almost any design you have in mind, the fourteen years we’ve spent in designing business email signatures has taught us to focus more than anything on the way email signatures actually perform in day-to-day use. Performance, that is, the way they display when someone receives an email message is the one true measure of success. If you had to quantify this measure of success, you’d want to look at:
- How frequently does your email signature appear perfectly?
- When it doesn’t appear perfectly, is all your contact information still readily available?
- Does your signature create readability problems on smartphones?
- When your signature degrades, does the degraded version render acceptably, or is it really a mess?
- Is the signature you are using as technically reliable as is possible?
What is often overlooked is that the email signature’s layout itself is of key importance in its performance. Consider for example, the following design:
This is an attractive design and it’s easy to understand why the designer and the client decided to move forward with it. However, by our rules, the use of a horizontally oriented logo in a side-by-side design is clearly a mistake. Why? Because of the way it will be displayed on a smartphone:
Assessing the content requirements and arriving at the optimal layout is always step-one in email signature design. For text & logo business email signatures, the “stacked” design is always the best option, with a “side-by-side” design making sense for some logo shapes.
Step-two is then the HTML coding, which, despite the apparent simplicity of email signatures, is always truly a job best left to an expert.